A web search engine is a tool designed to search for information on the World Wide Web. It is designed to aid the users in searching documents, pages, files or folders, images, video, audio that is stored on the Internet.

Search Engine Optimization is practice of making your website compatible to Search Engine algorithm for better search rankings. According to Wikipedia, the free encyclopedia - "Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results." SEO is an on-going practice with emphasis on 'off-page' and 'on-page' optimization in order to attract the search engine spiders and increase visibility.

Organic SEO placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks like Black hat SEO.

Black hat optimization often employ "Tricks" such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engine's.Today, the Search engines look for these cheats and penalize your site for their use.

Search engine optimization is simply the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you're making it easier for them to find you.

There can be many reasons a web site doesn't show up, or display well, in search engines results. Any of the following can affect on your web sites search engine positioning, and web traffic.

• You may not be using a search engine optimized web design.
• Your site may not be readable by the engines.
• May be missing information critical to properly index your webpage.
• Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.
• Hopefully your site has not been banned or penalized by the Search engine's for some black hat trick.
• Not been properly submitted.

Note - Repeated submissions to search engines will not help. Never employ a service which automatically or manually submits your site to search engines more than once, this is unnecessary, and can be considered spam by some engines and major directories

It is estimated that over 85% of people use the Internet to search for products or services with the intent of purchasing. SEO makes sure your website has all the necessary criteria to position high in search results. Without a ranking in the top 20, your website has no chance of being found by potential customers.

SEO can revolutionize your business. If you are an online marketer and believe in selling and purchasing of your products online then SEO becomes indispensable for you. Your SEO rankings need to be improved so that you can also rank in the top 10. The difference in the methodologies of the SEO services being offered affects your business to great extent. Using proper tools and technologies can really benefit you to a greater extent.

Search engine rankings are almost guaranteed if you choose Broadway Infotech as your service provider because our experts keep themselves up-to-date on the algorithms adopted by the Search Engines. Results on popular search engines testify to the professionalism and expertise of our consultants. We do guarantee 100% customer satisfaction with regard to improved search engine rankings.

Yes, we will need access to your web server in order to upload and periodically update pages. We do our best to keep you informed every time we do an upload or make a change. It is vital that anyone else who may be making changes to your site stays current with the optimized pages we provide.

While many of the changes made to your site are done behind the scenes in the source code, it may be necessary to make certain minor changes to your site's copy or layout. In most cases, these changes are minimal. We post all changes made to the front end of your site to our test server for your approval before we go live with the changes.

In a word - yes. Every page of a website can be a potential entry point or ‘landing page’ for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the only important page on your site.

To achieve top 10 search results your site should follow these general rules.

• Search engine friendly web design is a must
• Flash web sites can't be read by search engines
• Java script navigation should be avoided or used as secondary navigation.
• Conduct extensive keyword research and include it in your content
• Build back links aka inbound links to your site to help build Page Rank (PR) and improve search results
• Relevance, strive to make your site the most relevant to its keywords in the search engine index
• Black hat, never employ deceitful methods to fool search engines or visitors.

Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase in the organic search engine results. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.

Results may start appearing within the first month itself in Search engines like MSN and may be also on Yahoo. This is because Yahoo and MSN include your website quickly in their database listing. Google generally takes a little longer before the results starts appearing.

We send out search engine ranking reports monthly to our clients.

There are numerous Web Analytics tools available in the market that can help you to track the effectiveness of your campaign. By the end of the first twelve months, you will get an analysis of your activity at the end of the campaign as compared to the baseline established at the beginning of the campaign.

That’s what we are here for you. You are invited to contact us with your concerns before, during and after the campaign. Clients always get priority handling: we are here to help you get better rankings and understand what we do.

Let us help you get it right the first time. Stop wasting your time and money.