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News and Events
New Font Styles in Google AdSense

After introducing 'Standard AdSense font family' back in February, Google AdSense is updating font styles for its ad units once again of late. Reportedly, AdSense is changing the default font used in the different ad units and it's done on the basis of which ad font performs best in a particular ad unit.

Here are the new defaults:
Arial: 728-90, 336-280, 120-600, 120-240
Verdana: 300-250, 160-600, 468-60, 250-250, 234-60, 125-125, 180-150
Times New Roman: 200-200
The new fonts are expected to come into play within the next few days!

Google Updates Geotargeting Tool

Ive written on multiple occasions about Googles GWT Getargeting tool (see all geotargeting posts here), and webmasters have long griped about the inability to use the tool with ccTLD (country level domains such as .co.uk, .ie etc). Well it seems that Google are slowly adding more ccTLDs to the list of domains that can be geotargeted via Google Webmaster Tools.

Not sure of all the ccTLDs added yet, but it does appear that .me was added recently, adding to .tv and a handful of other vanity ccTLDs that webmasters can now geotarget away from their origin country.

.ie is still hardwired to Ireland though. More info hopefully direct from the horses mouth.

Mobile Search Lead by Google

In todays daily chart from the Silicon Insider we get to see how well the top search properties are doing on PCs in contrast to Mobile. It probably wont come as much of a surprise that Google has the lead in Mobile just as it does on PCs. It was interesting to note, however, that Yahoo is farther behind Google on Mobile than on PCs despite its highly touted mobile portal and tools.

Paid Click Share Up 44% for Bing

Microsoft Bings paid click share has risen 44 percent since their launch in June, according to a new report released this week by Efficient Frontier.

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The firm previously reported a 13% lift in paid search clicks in late June, so these new figures further cement that the launch of Bing has had a positive impact for Microsoft.

WebProNews Video on Google Caffeine

On Monday Google did something out of character by announcing a pre-release viewing of a major update to their algorithm they nicknamed Caffeine:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Googles web search. Its the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits under the hood of Googles search engine, which means that most users wont notice a difference in search results. But web developers and power searchers might notice a few differences, so were opening up a web developer preview to collect feedback.


Google Knol Goodbye

Its been a little over a year since Google launched Google Knol. Now it appears the service may not make it to its 2nd birthday.

As spotted by TechCrunch, traffic to the site peaked in February and has been on a downward slide since then.

Its not the first time that weve seen questions asked about the futile contuation of Google Knol. In fact, it was just this past January that SAI asked why Google didnt kill off Knol along with all the other dead weight.

It seems that even Knol users have become disenchanted with the service"resorting to using Knol as Craigslist classifieds alternative.

What about you? Are you still using Google Knol? Having any success?


Doug Cutting of Yahoo Joining Cloudera Google AdWords Closer to Free Results?

Yahoo's search and infrastructure expert Doug Cutting is leaving the company to join Cloudera. He will be leaving Yahoo! at the end of August, 2009. Cutting created the Hadoop technology for Yahoo's search index.

Although, people are assuming that the recent Yahoo-Microsoft deal, in which Microsoft would take over Yahoo's search engine can be the reason behind Cutting's move, he told the New York Times that is not the case.

This has been in the works for awhile and is unrelated, Doug Cutting said. I am definitely not leaving in any sort of protest, and the thing I like least about this move is that it might be perceived that way.

Well, Cutting will be doing the same sort of work at Cloudera that he has been doing at Yahoo. In his personal blog, Cutting informed that he will continue working with Yahoo! developers.

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